CW - Ratings News Posted by DarkUFO at Tuesday, October 06, 2009 View Comments Labels: Melrose Place, Ratings, Vampire Diaries

LIVE-PLUS-7 IS HEAVEN FOR CW

90210 Nearly Doubles Target Women 18-34 Audience in Latest DVR Data

MELROSE PLACE and THE VAMPIRE DIARIES Also Show Remarkable Ratings Growth in Live-Plus-7 For Week Ending September 20, 2009

Network Scores Largest Percentage Gains of Any Network
Across All Key Demographics and Total Viewers

CW DVR Playback Jumps Year To Year In Key Demos

October 6, 2009 (Burbank, CA) - The CW Network saw more ratings growth on a percentage basis than any broadcast network from Live-Plus-7 Day DVR viewing for the week ending September 20, 2009 according to Nielsen live-plus 7 day ratings vs. live only viewing.

On Tuesday, September 15, 90210 nearly doubled its audience with a 93% in women 18-34 (1.59rtg v. 3.07rtg), 86% in adults 18-34 (1.09rtg v. 2.03rtg) and 61% in total viewers (1.8M v. 2.9M). MELROSE PLACE gained an impressive 79% in women 18-34 (1.39rtg v. 2.49rtg), 74% in adults 18-34 (.94rtg v. 1.64rtg) and 53% in total viewers (1.5M v. 2.3M).

On Wednesday September 16, AMERICA’S NEXT TOP MODEL added 64% in women 18-34 (1.91rtg v. 3.13rtg), 55% in adults 18-34 (1.29rtg v. 2.0rtg) and 37% in total viewers (2.4M v. 3.3M).

On September 16, The CW’s new Thursday also showed major ratings gains with Live-Plus 7 DVR data. Freshman smash THE VAMPIRE DIARIES soared to a 76% increase in women 18-34 (1.98rtg v. 3.49rtg), 74% in adults 18-34 (1.37rtg v. 2.38rtg) and 45 in total viewers (3.2M v 4.7M).

Led by 90210, MELROSE PLACE and freshman hit THE VAMPIRE DIARIES, The CW saw the largest primetime viewership increases (for regularly scheduled original programs) of any network in target demographics of women 18-34 (59%, 1.78rtg v. 2.83rtg), adults 18-34 (57%, 1.19rtg v. 1.87rtg) and total viewers (40%, 2.1M v. 3M).

Source: CW